Too Much Truth in Advertising?

Okay, so you know by now that we've got this event coming up June 19-21 in Orlando. I've been so fixated on making sure the event will be incredibly dynamic and life-changing, that I've been my own worst marketer and am off schedule by almost 3 weeks ... YIKES! (I know, I know... the plumber with leaky pipes)

But, at least I CAN say that the event itself is going to be AWESOME! I've got 14 truly amazing experts including Billionaire entrepreneur, Bill Bartmann. And, best of all -- beyond having great information and giving me their solid pledge that they will be sharing solid, immediately applicable content, they ALSO all have the right heart. These ladies and gentlemen truly want to help others learn from their successes and  challenges to break through to new levels of success.

My goal is that we don't just help our participants improve profits, but that we also help them envision and begin building a real legacy! To me, that's the really important stuff - the things we build, the people we touch and the example we leave. Those things last whether or not anyone 2 generations from now even remembers our names. That is truly leaving your thumbprint on the world!

Sorry for the rambling ... Can you tell I'm excited about this?

In any case, while I still consider myself a marketer, I've really taken my marketing hat off for this event. I'm not even going to be one of the expert speakers at my own event. And, the letter I wrote for the web site is probably the most frank, non-salesy thing I've ever written in business. 

It is my deep desire to present the unvarnished truth about this event and not come off like some "hucksters" that hype seminars which wind up being "pitchfests."  Of course, that leaves me feeling a little nervous. I KNOW what to expect when I write a standard sales letter for a client. Though I would NEVER lie in a sales letter or ad copy, I most definitely use techniques (just like sales professionals often do) to guide the audience and take action.

I have no clue whether a completely honest and open discussion about Extreme Business Makeovers and what people can realistically expect is going to be effective in making sure there is a full audience there to benefit from it. My secret fear (I guess not so secret NOW) is that I removed so much of the sizzle that people who visit the site won't see just how incredible the steak itself is. I gotta say ... I DO feel good about it though.  I know that people who show up are going to get EXACTLY what they expect and possibly more, instead of wondering whether or not we overhyped and attracted people who have get rich quick (and without effort) mentality.

I'd definitely like to know what you think! If you visit http://www.ExtremeBusinessMakeovers.com you can read my letter and all about the event and see what I'm talking about concerning the unvarnished truth.

Oh.. and since you've taken the time to read my posting, I'll even give you a little gift if you want to come to Extreme Business Makeovers yourself. If you put in the coupon code SUCCESS in the Coupon Code box on the Checkout page, you'll get $100 off the ticket price - EVEN off the Advanced ticket price.

Okay that's it ... sorry for the long posting again. I think I'm getting the hang of this whole sharing from the heart thing, but still working on keeping it brief! ;-)

All the Best,

Thom