Kudos to Sprint

It's not often that I compliment big companies on their advertising, but I have to give Kudos to Sprint. In my opinion, their new campaign for its Instinct phone is nothing short of brilliant. First check it out and then I'll let you know why I believe it will be successful.

Pretty funny huh? It manages to successfully deliver on the AIDA formula:

1) It grabs ATTENTION whether viewed online or on TV.

2) For those with iPhone envy, it develops INTEREST by showing the screen of the phone with similar touch type controls.

3) By using an "edgy" style and fun, hip tie-in to the internet and social media, it creates DESIRE in those looking for an iPhone alternative other than the Blackberry.

4) AND, will wonders never cease? An actual call to ACTION in a mass media television commercial? Be still my heart!

Seriously, I'm an iPhone guy so they have no chance at my business. However, there are tons of people out there who are on a Sprint contract that want an iPhone-like solution. There are also a ton of people who won't get an iPhone even if they secretly want to - just because they don't identify with the brand. This approach and message will resonate with both these groups and increase overall awareness of and acceptance of this phone in the market - so people who buy the Instinct will gain the social status of having one of the latest and greatest phones.

And, of course, their integration of offline and online advertising with new media and social networking is an unbelievably powerful combination. The only thing that would make it better in my mind is to set up a video station with Flip recorders at every Sprint store so that someone who buys an Instinct can immediately record their own "blatant product placement" or testimonial commercials and upload to YouTube on the spot.

That's it for now.

Be Blessed,

Thom