Thursday, February 01, 2007

A Marketing Tactic To Be Aware Of

As I promised yesterday, now I'm going to tell you about the new secret weapon I'm using for getting videos onto the 30 top video sites on the web - in all of about 10 minutes!

It's called Traffic Geyser and it's simple, but really cool. In short, it eliminates having to manually go to each video site on the net, remember my passcodes, manually input submission forms and then upload my video to each (which, depending on the size of the video and internet connection speed, can be anywhere from 20 minutes to an hour per site). Now, I can upload my new video once onto the Traffic Geyser system, complete a single submission form and hit "send." The system takes it from there and submits it to all the sites automatically.

In order to prepare the first time, I did have to get registered with each of the sites and input the username and password for each on the Traffic Geyser system. Once that was done, however, it now takes me just about 15-20 minutes to submit to all 30! That's a cool thing. There are even some tools on the system that I don't use, but that are still pretty neat... like for those that aren't video savvy, Traffic Geyser has a built in video creator that enables you to take an audio and upload some graphics to create a video file that can be posted.

So, what do video postings do for business? Well, lets just say that typically, I would not have submitted to THAT many video sites - probably just sticking with the big 5. And, I certainly wouldn't have taken the time to submit all at once. So, imagine my surprise when I use Traffic Geyser the very first time and wind up crashing our server because of the flood of traffic that it caused! Now, crashing a server is NOT a good thing. But, lesson learned ... it IS good to know how to create that kind of traffic. Also, the search engine ranking on the sites I've used it for is rising pretty quickly due to the additional backlinks that it's generating.

Now, as with ALL tactics, this WILL come to an end - or at least change significantly. As more and more people start to post their advertising videos on these sites, it will become like the old ezine article submitters, when ezine publishers had to eventually make it a more controlled and personalized submission process to avoid the spam that was resulting. At the point when video websites like Google Video and all the others start to block submissions from services like Traffic Geyser, either the service itself will evolve or there will be something completely new out there.

Yet another reason to not get so wrapped up in tactics. They change too rapidly and their effectiveness comes and goes with their popularization. Instead, if you want to be the best and most successful entrepreneur you can be, focus on the overall skills and principles you need - the ones I mentioned in my post here on Tuesday of this week. THEN, hire and partner with the tacticians you need who will keep up to date on the latest, greatest tools. That's the difference between working on your business and in your business! That's why we created The Success Mechanics Extreme Business Makeovers Seminar and we're bringing in the experts like Fran Tarkenton, Bob Proctor and Stephanie Frank - to teach you how to get to that point where your business is totally working for you... instead of you working for it!

All The Best,
Thom